Relevance: How well your business matches what someone is searching for.
Distance: How far your business is from the searcher's location (or the location specified in their search).
Prominence: How well-known a business is, based on factors like reviews, backlinks, and overall online presence.
To optimize your business for Google Maps and local search, here's a comprehensive guide:
Optimize Your Google Business Profile (GBP)
This is the absolute foundation of local SEO. Your GBP (formerly Google My Business) is a free tool from Google that allows you to manage how your business appears across Google Search and Maps.
Claim and Verify Your Listing: If you haven't indonesia email list already, claim your GBP. Verification is usually done via postcard, phone, or email and is essential to unlock all features.
Complete All Information Accurately:
Name, Address, Phone (NAP): Ensure your business name, address, and local phone number are identical across your GBP, website, and all other online directories. Consistency is paramount.
Categories: Choose the most accurate primary category for your business, then add relevant secondary categories. This significantly impacts what searches you appear for.
Hours of Operation: Keep these updated, including special holiday hours.
Website URL: Link to your official business website.
Reporting on unsubscribes and complaints isn't just about presenting numbers; it's about driving action.
List Hygiene: High rates necessitate aggressive list cleaning (removing inactive or unengaged subscribers).
Content Review: Re-evaluate your content strategy to ensure it aligns with subscriber expectations.
Frequency Adjustment: Test different sending frequencies.
Segmentation: Improve targeting so emails are more relevant to specific segments.
Opt-in Process: Strengthen your opt-in process to ensure you're only adding truly engaged subscribers.
A/B Testing: Test subject lines, preheaders, and calls to action to reduce friction.
By rigorously monitoring and acting upon unsubscribe and complaint data, marketers can maintain a healthy sender reputation, improve deliverability, and ultimately foster a more engaged and valuable email subscriber base.
Attributes: Utilize specific attributes (e.g., "wheelchair accessible," "free Wi-Fi," "outdoor seating," "online appointments") to highlight what makes your business unique.
Business Description: Write a compelling, keyword-rich description of your business and its offerings.
Add High-Quality Photos and Videos: Businesses with photos get more requests for directions and clicks. Include exterior shots (especially your storefront), interior views, product photos, team photos, and even videos.
Google's local ranking algorithm primarily considers three factors
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