While a high density can help search engines understand what topic the page is about, repeating a certain keyword too many times could be interpreted as excessive keyword usage and cause our page to be identified as spam.
So keyword density can become counterproductive if used in an approximate way: condensing too many keywords in a sentence empties it of content and makes the promotional purpose only evident.
Promoting a product or service through pages without indonesia whatsapp mobile number adequate informative textual support often has a boomerang effect and could push users to abandon our site after a few seconds of browsing, in favor of sites considered more complete.
On the contrary, covering the topics comprehensively means both considering the importance of positioning through keywords , but also focusing on creative writing, thus avoiding sterile and self-serving promotional strategies.
Given the counterproductive effect that could occur if keyword density values are too high , finding the right balance is essential.
It may therefore be useful to understand what an optimal value to achieve is.
How to Calculate Keyword Density
The keyword density of a given keyword can be calculated based on the “frequency” of the keyword itself, or the number of times it appears on the page.
More precisely, the formula is as follows: