The Digital Consumer Landscape in Pakistan

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Internet and Mobile Penetration
Pakistan's digital ecosystem has expanded substantially, with over 60% of the population accessing the internet via mobile devices. This mobile-first approach has transformed how consumers interact with digital content, making mobile platforms a critical touchpoint for marketers.
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E-commerce Growth
The e-commerce sector in Pakistan has experienced israel whatsapp number data remarkable growth, reaching an estimated $7.7 billion in sales in 2024. This momentum is expected to continue, with a projected compound annual growth rate (CAGR) of 17% through 2027. Despite e-commerce contributing only about 2% of the country’s total retail market, the sector is expanding at an unprecedented pace.