Keyword evaluation criteria:

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How do you know which keyword is suitable? Regardless of the evaluable values, you have to tailor the keywords to the buyer persona. Therefore, it's important to know what the buyer persona is looking for, what problem they have, and what solution they need. It's incredibly important, for example, not to rank for technical terms, but rather for words that are colloquially used for these terms. Be sure to put yourself in your buyer persona's shoes and determine the appropriate keywords from their perspective.



Evaluable evaluation criteria are:
Search volume : The total monthly search volume for all searches for a keyword is calculated. The higher the search volume, the more users enter the keyword into the search engine, and the more important the keyword is rated. However, bahrain phone number data a high search volume usually also means high competition, as everyone wants to rank for that keyword. The search volume can therefore provide a rough estimate of the level of competition and whether it's worth optimizing your content for it.
CPC : Cost per click indicates the average price paid for a click. Just like search volume, the higher the competition, the higher the CPC.
Competition : Tools like Sistrix, Keywordtool.io, and Ubersuggest provide the competition number. The higher the value, the greater the competition for that keyword and the more difficult it is to rank among the top ten SERPs.
Steps and techniques for keyword research:


Understand your target audience : The first step in keyword research is understanding your target audience. Who are your potential customers? What questions do they have? What problems do they want to solve? What terms do they use to search for your products or services?
Brainstorming : Sit down with your team and conduct brainstorming sessions to gather relevant keywords and phrases. Jot down any terms and ideas that come to mind. This can serve as a starting point for further research.
Competitive analysis : Look at websites and competitors in your industry. What keywords do they use in their content and metadata? Also note which keywords are successful and drive good traffic.
Google Suggest : When you enter a search query into Google, the autocomplete feature (Google Suggest) shows you similar and relevant keywords. This can be a good source of long-tail keywords.
Google Trends : Google Trends lets you see how search volume for specific keywords changes over time. This is useful for identifying seasonal trends and emerging search terms.
Customer surveys : If possible, conduct surveys or interviews with your current customers. This can provide insights into their mindset and preferred search terms.
Content Planning : If you're already creating or planning content, base your keyword research on the topics you plan to write about. Which keywords are relevant to the content you're providing?