Ecommerce analytics: one last tip

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Understanding your average order value can help you improve your upselling and cross-selling strategies and optimize your ecommerce to make shopping easier for those customers who tend to spend more.

Customer Lifetime Value
Perhaps one of the most important ecommerce analytics metrics, Customer Lifetime Value refers to the value a customer has to your business over the lifetime of your relationship.

Considering that maintaining existing relationships with your customers is significantly cheaper and more profitable than acquiring new customers, this data plays a fundamental role in the success of your business.

Dropout rate
Churn rate is the percentage of customers who decide to abandon saudi arabia email list your business, unsubscribe from your mailing list, and so on.

From an ecommerce analytics perspective, this data allows you to understand in practice which aspects of your business are not working, and therefore what you can improve.

Reducing churn means a higher ROI on your marketing spend, increased customer retention, and, once again, more revenue for your business.

At this point, you should have all the information you need to get started with ecommerce analytics.

Before we conclude, we want to leave you with one last piece of advice.

When it comes to data and statistics, never think you have enough. Always keep collecting data and information, from all the platforms and channels at your disposal, and always try to find new ways to optimize your business.

Only with data will you be able to make strategic decisions that will lead your business to success.

Well, I'd say that's pretty much it.

All that's left for us to do is wish you good luck on your new adventure in the world of ecommerce analytics!