Understanding the psychology of the user and deciphering the intent with which they visit the web page provides the leads needed to craft a compelling value proposition. A call-to-action button is then incorporated into the landing page instead of a pop-up. When the CTA is clicked, the pop-up appears.
Unlike other types of popups that users click out of frustration (to close them) or accidentally click due to their placement, CTA popups are better integrated. Since users click on it voluntarily, it ensures an improved user experience.
Regardless of the strategy you choose, designing your pop-ups and your entire mobile website as a whole should be done with the overall user experience in mind. Understanding visitor psychology and catering to their needs is the key to business success and increased conversions.
Creating mobile popups that are engaging for users and SEO-friendly is essential to maintaining positive search rankings and interactions on your site. Poorly designed popups, especially intrusive ones, can lead to penalties from Google, which could significantly impact your search rankings and user retention. Here’s how to make sure your mobile popups meet both SEO and user experience (UX) standards.
1. SEO-friendly pop-ups
Google prioritizes user experience in its search algorithms and has penalized sites with intrusive medical practice email list interstitials on mobile since 2017. These are pop-ups or overlays that obstruct a large portion of content, making it difficult for users to access information. To avoid penalties, make sure your pop-ups follow Google's guidelines:
Avoid full-screen pop-ups on entry: Google flags full-screen pop-ups that appear immediately when a user visits a mobile site. Instead, use smaller, unobtrusive pop-ups that only cover part of the screen or delay their appearance until the user has interacted with the content.
Use smart triggers instead of immediate popups: Instead of displaying a popup as soon as someone lands on your site, use scroll triggers, time delays, or exit-intent triggers to display popups at appropriate times. This approach ensures that users can interact with your content sooner, improving their experience and reducing bounce rates.
Design for Accessibility: Make sure your pop-ups are easily dismissible. Google expects users to be able to dismiss pop-ups without frustration, so provide a prominent “X” button and make sure the dismiss option is accessible on all screen sizes.
Optimize loading speed: Popups that load too slowly or delay page content can negatively impact your site's loading speed, which is a ranking factor in Google's mobile-first indexing. Use lightweight popup designs and test loading speeds to ensure your popup doesn't slow down the user experience.