How to communicate using your marketing automation scenarios?

[kkkgfkykm999]

We hear about it from all sides, we hear that all companies need to get up to speed, so today we're putting our foot down, rolling up our sleeves and covering the topic of the year: marketing automation !

Can we do without it? Is it complicated to set up? How can we treat newly acquired leads, prospects with identified potential, and customers differently but effectively?


Our marketing team has used its experience and a lot of research to concoct a non-exhaustive summary of what is going on on the automated side of the force! But before giving you our secrets: a little definition. Marketing automation allows you to set up mass communication , triggered on a case-by-case basis by predefined scenarios (by you). The goal is to save time while communicating on a large scale with your contacts. Whether they are leads, prospects or even customers, contact is made automatically ! There are a contact number list with name multitude of tools allowing you to communicate, such as sending professional SMS messages .


So, ready? Discover the usefulness of marketing automation scenarios , and how to implement them effectively!



Opt for marketing automation

When your future customers fill out a contact form and give you, for example, their email address, they expect to hear from you. You probably already know this and you make sure that they receive appropriate contact from you. Marketing automation scenarios allow you to professionalize and automate your process .

The bonus: it's up to you to decide which channel will be used: email or why not SMS! For example, at SMSFactor, we have developed a HubSpot SMS plugin , which allows you to use professional SMS in an automated way in your workflows. In the thinking process that will lead you to the creation of your marketing automation scenarios, two steps are crucial:

Specify the stages of nurturing your leads: The goal? Develop your business and increase the impact on your turnover. You will therefore digitize your sales processes and be able to improve the management of your internal resources thanks to automation! In short, you communicate with your prospects on a large scale, saving time but ensuring that the content they receive is the one they expect!

Segment your leads, prospects and customers: Thanks to lead scoring associated with your maturation studies, you will gain a deeper understanding of the behavior of your targets. You will thus be able to set up dedicated communications, using different channels, in order to prospect, relaunch, and convert!

Let's take an example. At SMSFactor, we have several tools that allow our customers to send their professional SMS. A tool may be adapted to one target, but a little less to another, depending on their needs. Let's imagine that today we send a newsletter to people who are registered but have not yet purchased listing the advantages of SMS, and that one of our leads interacts with the content about automating the sending of professional SMS. He could automatically be registered for a workflow that would trigger the sending of information about our SMS API , or even a contact by email to learn more about his project!



Build your marketing automation scenarios
But in concrete terms, how is a marketing automation strategy set up ?

Identify the needs of your buyer personas: interview your existing customers, study the market, and analyze the problems and needs you address.


Study the path of your leads: when did they sign up? After visiting which page? Did they become prospects after you sent them a particular piece of content?

List your entry points: this will allow you to determine the actions that will result in one of your contacts being added to one of your workflows.

Define the path to automate: create dedicated landing pages, specific to a particular subject and set up the automated communication steps that will result from them.

With this idea in mind, you can therefore create marketing automation workflows adapted to each of your targets based on the entry points that you offer, whether they come from your site, your blog, your social networks, etc.

SMSFactor advice : There are a large number of marketing automation tools that allow you to set up your scenarios. When selecting yours, make sure that it is connected to the communication channels that you already use , or that you want to integrate into your strategy. If you use SMSFactor, or if you want to integrate professional SMS into your scenarios, consult our list of SMS plugins that allow you to benefit from our services in your external applications! You can test them for free thanks to 10 free SMS messages when you create your account.