Product viewed or added to cart but not purchased

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Additionally, you will need to use standard events to record the IDs of products in your store that are viewed, added to cart, and purchased by your customers.

Once you have met these requirements, you can start creating your remarketing campaign on Facebook. Go to the Facebook Dynamic Ads Creator and select one of the retargeting options from:

Product added to cart but not purchased.
Upselling or cross-selling products .
Custom combination.
This last option allows you to choose the way your customers interact with the products in your store in a more specific way. For example, you could include in your retargeting customers who have added the products sweden email list to the cart in the last 35 days and at the same time exclude those who have purchased the products in the last 35 days, so as to have maximum audience focus.

Once you have set up your campaign, all you have to do is enter the number of days during which the action you have chosen occurred among the retargeting options and choose between a custom audience and an audience similar to your targeting (the latter will do nothing but broaden your potential audience by including people with similar characteristics).

How to Remarket on Google
How to do online remarketing on Google instead? The platform offers two different types of campaigns:

Display Network Campaign
Campaign in the search network
We have already mentioned the Google Display Network: it is a network that helps you reach search engine users (your potential customers) while they are browsing their favorite websites, while they are watching a video on YouTube or while they are checking their emails. In practice, it helps you find the right audience to show your ads to, in the right place and at the right time.