According to Bradley Davies, business development at Cognism

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Once you've illustrated your potential customers' pain points, you can start talking about your product as a solution and the specific product features that can make this exciting new world possible.

You can do this in several ways, such as:

Position your features against the old way of doing things

Present these characteristics as “superpowers” ​​that will solve your prospect’s problems

Compare those features with the features of the competition

Use a combination of some or all of the above



What to bring to your sales presentation?
Previously, many sales presentations were in-person and included visual elements, such as:

A set of sales slides

The product itself

Brochures or printed material

Presentations from other team members

Nowadays, many presentations are delivered virtually. They skype database still require the components mentioned above, but they're used a little differently.



Your sales presentation
Most sales presentations include a set of slides to help provide facts, figures, and statistics that support the sales narrative and make it easier for prospects to adopt your solution. You can create your sales slide deck using PowerPoint templates from Microsoft, or another professional presentation application, such as Keynote, Google Slides, or Slidesgo.

Great sales presentations have a few key elements, such as:

A striking cover image. Your first slide should capture your audience's attention.