This increased tolerance for ads makes podcasts an attractive platform for advertisers. So if you’re a WordPress blogger , starting a podcast can be a way to diversify your revenue streams and give advertisers a more engaging platform to reach your audience.
20. On Spotify, podcast ads have twice the brand recall of social media ads.
The reason for this high engagement rate? Spotify data shows that 63% of people trust their favorite podcast host more than their favorite social media influencer .
That said, this doesn’t mean you can promote any product that wants to make you money. Audiences still appreciate content that shows authenticity and that they can trust. It’s best to only partner with brands that align with your values and be transparent about sponsored content .
21. Podcast advertising continues to influence behavior, with 64% of monthly podcast listeners reporting taking an action (such as visiting a website or purchasing a product) after hearing an ad on a podcast.
To maximize this potential as an entrepreneur, make sure your landing page is tailored to your panama telemarketing data podcast audience. You can easily create a custom page using SeedProd.
This tool allows you to add personalized dynamic content , such as “Heystener!” to make visitors feel welcomed and recognized.
This personal touch can increase the likelihood that visitors will explore your site further, sign up for your newsletter, or make a purchase.
With OptinMonster you can also set up an exit-intent popup, which will appear when a visitor is about to leave your site.
This way, you can capture potential customers who would have otherwise left without engaging. You could offer a special discount code mentioned in the podcast or a free resource related to the podcast topic.
Exit Intent Example
22. 15% of podcast listeners would pay between $10 and $25 to attend a live recorded event.
A live podcast event is when a podcast is recorded in front of an audience. These events are popular because they give fans the chance to see their favorite hosts in person and participate in the show.
Hungry Root affiliate landing page
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