Increasing competition means that value and customer service are more important than price . Price, as a basic marketing variable, is more useful for communicating the image of the business, and is therefore an indicator of the quality of the service and the value provided to the customer rather than the costs of the product or service.
are made at the point of sale, sales phone number ghana professionals are replaced by all kinds of merchandising actions .
The work of salespeople is supported by networks of professional sales teams at the point of sale that serve to support the sale of products in the sales channels. Let's say that it is a more advanced form of merchandising.
Promotions are carried out aimed at customers and the distribution channel, such as the delivery of free products or at a lower price.
The after-sales service is improved to offer greater additional guarantees, thus offering added value in the sale, which allows us to offer guarantees to buyers, differentiating ourselves from the competition.
The pursuit of customer loyalty is a priority for the sales department, as products and services are made equal in quality. However, this task is much more than copying the loyalty programs of the competition