The solution to customer needs is often found through the creation of valuable content. The goal is to avoid marketing that consumers find intrusive or tedious, as can occur with traditional marketing such as advertising in print, radio, or TV.
Inbound marketing gives all the power to the customer, and they decide c level executive list when to reach out to your product to meet their needs. For example, in Peru, Recorrido demonstrates how valuable this methodology can be for the development of a bus company.
The management of this content or information with high customer value utilizes digital tools: websites, blogs, SEO strategies, and social media.
On a blog or website, you can submit regularly published texts on topics of interest to your audience.
SEO, on the other hand, is responsible for optimizing your content. Its goal is to position you in web search engines, positioning you as a relevant option. This way, when a user searches for a product or service online, your business will appear on the first pages of Google.
Social media has come to change everything, including the way we do business. Through it, you can interact with customers, get to know them better and in a more personal way.