Although, you need to set essential KPIs such as
Website rankings in search engines
Performance of your organic search (e.g. click-through rate)
Page speed
Conversion rate, bounce rates and time spent on the page
Number of pages indexed in search engines
Traffic from mobile devices
And more.
Interpret data based on cultural norms, beliefs, and local traditions. Take Japan as an example chinese overseas asia database . If you didn't have knowledge of symbolic numbers and colors, you might never be able to correctly interpret high bounce rates and shopping cart abandonment.
Know which cultural norms influence user behavior. If you only look at hard numbers, you may never understand the underlying emotions behind the statistics . Your data interpretation should be based on behavioral attributions.
Scale your business by drawing insights from qualitative and quantitative data. Because you understand your audience's norms and culture, data from your analytics helps you see supporting statistics for business growth decisions.