LSocial media has become essential platforms for brands and influencers who want to reach a wider audience, promote products, create like-minded communities, improve engagement , and increase conversions, among other benefits. Networks like Instagram, TikTok, and LinkedIn host information of interest to different target audiences, and on each of them, the use of hashtags is essential to standing out.
Hashtags are a great way to increase visibility phone number library improve the ranking of content published in feeds, stories, and reels . By including a hashtag related to the topic of a particular post, Instagram's algorithm, for example, will take it into account and make it appear at the top of the search results when clicking on that hashtag.
The 2023 Digital Report prepared by We Are Social in collaboration with Meltwater , which has data as interesting as what you will see below: the 30 most used hashtags on Instagram, TikTok and LinkedIn around the world since the beginning of these apps .