Why Etsy doesn't let you sell as much as you should?

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With Etsy, you have a small niche in a vast marketplace with millions of merchants. This comes with many disadvantages for growing and prospering your business.



You will NEVER be listed on Google
According to a recent survey by the highly respected Wolfgang survey agency , in 2018, 43% of e-commerce website traffic came from Google. And 38% of their revenue came from the popular search engine.

Unfortunately, you can forget about 38% of your potential sales with Etsy . The SEO of its "shop pages" is not optimized at all.

For example: You sell clothes that grow with you for children.
Most of the time, a young parent will go to Google and search for "shop for clothes that grow with you."

When you make this query, Google lists the gambling database singapore most relevant stores based on its algorithm. And no Etsy stores will appear.

Here, it's the Nine Clothing store (using the Panierdachat platform) that is referenced in the much-desired first position. Nine Clothing also has an Etsy page but is not indexed at all by Google for this query.


La petite ferme du mouton noir, La Culotte à l'Envers, and Nin9clothing use the Panierdachat platform for their online stores.
Etsy's marketplace includes the "Adjustable Clothing" category, which ranks eighth in the same search query as before. Far from the top results, which garner almost all of the clicks.

Additionally, this page is a mix of all the Etsy shops selling grow-with-me clothes... you'll need to be among the top results and attract attention to have a chance of being purchased by a young parent! (e.g., pay for advertising to be seen among the top results on Etsy).