Although micro-influencers reach fewer people, they can have a greater impact on them thanks to their closer interaction with their followers.
The key lies in the buyer persona, in a deep understanding telegram data of the target audience, and in choosing the right influencer to reach them. How do you find this connection? Let's review some tips:
Research your followers. Looking at your own followers is a great way to find an influencer. If the user follows your accounts, they're more likely to already be a fan of your brand. Find out which of your followers are the most influential.
Research hashtags in your industry. By researching hashtags related to your company's industry, you'll be able to find standout personalities who can add value to your marketing campaign.
Look for specific profiles. Make sure the content generated by the chosen influencers is consistent with your buyer personas' interests. Identify values, tastes, and concerns: what common threads, and what's related to your brand, motivate them.
Consider the geographic region. If your company is located in Argentina and you're planning to expand into Latin America, for example, be sure to look for influencers who are relevant in the region where you want to expand your brand. In fact, a well-implemented strategy of this type can be an excellent way to enter a new market.