For this article, for example, the keywords would be “keyword research” AND “keyword research.”
This way, anyone searching for "importance of keywords for SEO" could be directed to this page. They might find nothing useful and leave, which would increase our bounce rate.
This abandonment is due to the importance of both the keyword and the quality of the content we offer.
On the other hand, keywords are the most important SEO element for every search engine.
Choosing the right keywords to optimize is therefore the first and most crucial step for a successful SEO campaign.
If you fail at this first step, the road ahead will be very special lead bumpy, and you'll most likely just waste your time and money.
There are many ways to determine which keywords to use . Typically, the final list of keywords is created after a careful analysis of what the online population is searching for.
However, search engines have become more sophisticated. They have begun to place much less emphasis on specific keywords and more emphasis on the meaning or intent behind those keywords.
Keywords are still essential for SEO, but choosing them isn't enough. It's also important to create quality content that meets user needs.