To grow online and reach an audience of millions, you definitely don't need a huge budget. And you don't need a large editorial team with copywriters, social editors, designers, editors and so on. Enthusiasm and creativity are enough to be successful and I know.
Before I started working at Coosto as a content marketer, I was partly responsible for the sports channels at RTL . In particular for the football channel VTBL. During the time that I was active at RTL, we grew the football brand into a leading brand that consistently performed at the top of the social media. On Instagram, we scored better than NOS, RTL Nieuws and even more major brands with a much higher budget and a larger team. How is that possible? By being creative and daring.
Our strength was mainly in the creativity and passion for our work. We b2b email list worked with only two people fulltime on the brand and then we are talking about writing articles, making visuals, managing the social channels and everything else that comes with it. Fun detail: our marketing budget was exactly zero euros.
It is really a misconception that success has to cost money. Everything stands or falls with quality and a good strategy. When I started at RTL in 2018, there was no great social media strategy. At that time, the socials mainly revolved around the successful program Voetbal Inside with Johan Derksen, Wilfred Genee and René van der Gijp. When they decided to go to Veronica, things had to change.
And that rudder was turned. From flat and ridiculous videos, the approach became more serious. A new program was launched called VTBL with Humberto Tan as host. Immediately a completely different look than the flat Voetbal Inside. Making a different TV program is one thing, but a new plan also had to be made for the social channels.