The doubts have been cleared. If there is one positive thing (let's put it that way) that the Covid19 crisis has left us, it is the great opportunity that ecommerce has for our businesses. At Uzink, as online marketing consultants , we are clear about it. It's time to sell online! And you? If you haven't decided yet, look at the numbers. During confinement, 11.5% of buyers did so for the first time. But that's not all, we must also analyze the post-Covid future and how we can take advantage of it with our ecommerce.
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The data does not lie: online sales have skyrocketed due to Covid
An isolated event or will it remain in the future? The post-Covid future
Ecommerce trends to watch out for: Post Covid
The data does not lie: online sales have skyrocketed due to Covid
Many, even the most reluctant, have tried the online shopping experience during confinement. According to a study carried out by Ipsos for Samsung , 39% have bought food for the first time (or korea whatsapp number have increased their frequency) . The same is true in other categories. Products for the home, personal care, cleaning, fashion, technology and even pharmacy products have also grown.
But it is not just the time to sell physical products online. The sale of services has also proven to be useful. Even vital. Good proof of this is the radical growth of online training and consulting with professionals .
An isolated event or will it remain in the future? The post-Covid future
There will certainly be a before and after. The explosion experienced during confinement has also brought to light certain aspects to watch out for. Therefore, if you are clear that it is time to sell online, you will have to make sure to control aspects such as the quality of your ecommerce platform, your logistics system and your online strategy . Find the best ally to work on the trio of tools that will make your website work: SEO, SEM and ADS .
Ecommerce trends to watch out for: Post Covid
If you've already made up your mind and have decided that it's time to sell online, we have to tell you something else: nobody said it was easy, that it was static and that you didn't have to always be moving forward. It's not about opening a store and letting it run. Your strategy has to be very much influenced by new trends. What are they? Augmented reality, ultra-personalization, chatbots or social ecommerce.
We invite you to continue this conversation with our team of consultants and design a proposal for your business. It's as simple as scheduling a video call. Do you want to talk?