Communication history information
Information on customer communication history is essential to the use of customer information.
-date of newsletter distribution, open rate, and url click rate
-details and dates of email communication
-details and dates of telephone communication
-details and dates of sns communication
By accumulating communication information russian phone number for whatsapp as customer information, it becomes possible to respond appropriately to potential customer needs and issues. As such, it is a valuable source of information that can be used to close business negotiations, products and services.
Business meeting history information
In btob, the management of business meeting history is very important. For example, the following information needs to be managed
Date and time of the meeting
・person in charge of the meeting (sales representative)
・partners attending the meeting
・content of the meeting
・content of correspondence until the next meeting
・certainty of expected orders
・projected sales amount
By accumulating the details of business negotiations as customer information, points for improvement and winning patterns in business negotiations can be visualized, which will bring you much closer to increased sales.
Information after the company's products or services have been purchased or contracted is also valuable customer information.
Date of purchase
・name of purchased item
・unit price
・quantity
・purchase route
・number of purchases
・contract date
・contract renewal date
For companies that sell products on the web, understanding which channels lead to purchases can lead to the devising and implementation of strategic marketing measures. For example, if you send coupons or recommendations of related products and services to users who have made frequent purchases on your site, you may be able to further increase your sales.