By now, you're probably wondering how to calculate the threshold. It's suggested setting the threshold 30% higher than the AOV (again, using your modal order value) to make free shipping accessible to the largest number of customers and, consequently, increase overall revenue.
Upselling involves persuading customers to purchase a morebank database expensive, improved, or premium version of a product, with the goal of achieving a larger sale based on the original.
We all know the McDonald's trick of upsell-size soda and fries. And, after all, that's what upselling is all about.
This technique is based on selling more to a customer who has already made a purchase rather than to a new one: it focuses on increasing the average order value to encourage a larger transaction.
The chances of selling products to an existing customer are 60 to 70% , while the chances of doing so to a new customer are only 5 to 20%. ( Smallbizgenius.net )
Upselling attempts to make more expensive versions of the same product relevant to take advantage of the inherent temptation your users have. For example, someone buying a computer might invest directly in a 16 GB hard drive instead of choosing an 8 GB one.
Cross-selling, on the other hand, involves selling complementary products to items already in the customer's cart; it involves making a recommendation related to the original product.
The idea is to help consumers find the items they want without having to navigate the site. In some ways, this action also contributes to a positive experience. For example, someone who buys a cell phone might also be interested in a case and protective glass.