Remember, focusing on the customer and their experience will always be a good strategy for achieving a profitable business. If we consider the type of expansion that Global Branding entails, it's impossible to ignore consumers.
Global Branding: 3 Success Stories
In closing, we want to share with you three success stories of bc data thailand renowned brands that implemented brand expansion plans.
Crown
We're sure that if we mention the image of a beer bottle with a small lime wedge in the spout, you'll know which brand we're talking about. Corona is a formidable example of how a local business has managed to expand globally through brand recognition .
Launched in Mexico in 1925, this beer is sold in more than 180 countries. Its marketing strategy aims to establish a jovial atmosphere of enjoyment, celebration, and shared good times, which has deeply resonated throughout much of the world.
Airbnb
This temporary accommodation platform is another clear example of the success that a good Global Marketing strategy can bring. With a very strong identity, characterized by accommodation provided by informal guests, this brand has managed to become operational virtually worldwide.
In a niche market like tourism, considering a comprehensive marketing strategy seems like the right option for business growth.