For e-commerce , visual search offers a series of indisputable advantages and benefits. In that sense, as a marketer, you need to stay up-to-date with new updates to achieve high levels of online sales. Let's see, what can visual search do for your business?
It attracts the interest of the potential bc data china audience. It's a fact that the concept of visual search appeals to users' ears and eyes. They are drawn and curious to try it, as it has widespread acceptance and a broad consensus that it's innovative. Prime examples of this are Pinterest and Google Lens.
Speed up the purchasing process. If customers and users can find what they're looking for more quickly through images, they're also very likely to make a purchase decision sooner. That time saved on providing a text description of what they need or are looking for can be a significant ally for profitability.
Increase conversions. By speeding up the purchasing process, you also simplify the conversion process, and conversions tend to increase. Visual search has great potential when it comes to online brands.
Improve the user experience . Your customer will feel satisfied when purchasing with visual research, as searching for the product or service you offer through text may not be convenient or easy, or they may end up not finding what they were originally looking for.
Offer cross-selling opportunities. Imagine a shopper visiting your e-commerce site looking to buy a minimalist planner and seeing recommendations for matching pens, notebooks, and pencil cases, they'll likely want to buy it, and your conversions will increase. This is cross-selling, and it's possible thanks to visual search.