The best way to demonstrate the value of marketing is, as always, with results. What, for example?
Raise awareness. Raising awareness about a bc data america product or service is the first step in the sales process. Therefore, doing so successfully helps a prospect recognize the brand or product and move closer to the purchase consideration phase.
Gain engagement. This requires conducting an initial awareness campaign, then deepening consumer engagement with the brand.
Increase conversions. For marketing teams, a conversion can be the completion of a web form or a phone call to a customer service line. It all depends on the campaign objective, and either is valid.
Achieve retention. The marketing team must grow the number of repeat customers; that is, maintain awareness and engagement after a sale. This can include email newsletters or webinar invitations that help a consumer get more value from a product.