Marketing's best friend is statistics. As we mentioned earlier, they allow you to measure whether you're achieving your stated goals or whether you need to make adjustments to achieve them.
Just as we rely on statistics to create our social media stockholder database content plan, we also have metrics to guide us when creating a budget strategy for Paid Social Media.
This is how we can establish KPIs that support the Buyer Persona throughout the entire Buyer's Journey, aligned with our campaign objectives and the business's own goals. These KPIs allow us to track the process in much more detail, ensuring you achieve results that are progressive and sustainable over time.
It is also recommended to implement a weekly measurement plan so you can make the appropriate optimizations to your campaigns and the strategy that accompanies the Buyer's Journey, ensuring a higher conversion rate.
The main objective should always be to capture the user's attention and then guide them toward the desired conversion. Target valuable content to drive them to action, eliminating distractions while continuing to capture new audiences.