The evolution of Google Analytics offers businesses numerous benefits to better understand their potential and existing customers and make timely decisions at all stages of the conversion funnel.
Here we will mention four major benefits that encompass numerous advantages for businesses.
Centralized and accurate data: The new version of this web investor database analytics tool records and combines all metrics about user interactions across different platforms, including websites and apps, enabling accurate data about the entire consumer journey.
It allows for comparisons between platforms, for example, in the number of conversions, which is a great benefit for companies' marketing and sales departments, allowing them to obtain important data to redefine strategies and actions.
Predictions : Data collection using advanced technology allows for anticipating consumer actions . This information is extremely beneficial for business.
Event-based measurement: GA4 offers a list of event-based measurement recommendations for all properties, both online and in-game.
Such a detailed view of user movements and behaviors on the company's website and app allows for a thorough analysis of customer needs and motivations.
For all properties, you can measure when a user searches for, selects, and shares company content, when they start and complete a tutorial, and more.
For online sales, numerous interaction logs can be obtained, all useful for business analysis and decision-making. Payments sent, delivery data sent, when items are added or removed from the cart, when items are viewed, promotions, and other metrics.