Greater performance and independence
Yes, as we mentioned earlier, you don't need to be a programming expert with this tool. In fact, you can modify or add code without having to rely on a web developer to start a tag.
This is beneficial because we avoid overloading programmers or 99 acres database developers, so you can have more independence . You'll manage everything from the control panel!
Cost savings
Google Tag Manager is completely free and unlimited, so you don't need to make an investment to start using it.
Plus, you can integrate it with other tools like Analytics to get the most out of it.
Knowing the behavior of your audience
You can fully understand your ad behavior so you can understand in detail when users leave your website and the interactions they had while on it.
This is valuable if your company or brand offers a service and you are not yet generating the conversions you expected, since by having this data you can know the next changes that will be made to your content plan .
Have better planning for your next strategies
If you still don't know your audience's behavior and how receptive they will be to your content, with GTM you can find out the days of the week and times when visitors have the most interaction.
By knowing this data, you can plan your next strategies more accurately so you can create publications that help position your website .
Google Tag Manager Configuration
To take full advantage of Google Tag Manager's features, we recommend that you configure it beforehand according to your needs.
Although you may find setting up a setup tricky at first, we recommend familiarizing yourself with the following terms to make this process easier.