We have different types of content that we free spain number for whatsapp can develop based on our content strategy :
cornerstone contents .
pillar contents .
flash content : short, single-topic, one-off, seasonal or reporting a temporary news/trend.
There are three macro-typologies of content around and within which formats such as:
interviews;
internal company events/news/releases;
industry events/news;
successful case studies on specific clients;
guides, white papers, tutorials;
editorials by managers or CEOs;
guest blogging.
In order not to delve too deep into the forest of contents, I personally find it sufficient to have a mini map of the most important objectives and some KPIs :
awareness ► traffic, new visitors, etc.;
educate the public ► return visits, mailing list subscriptions, etc.;
inform the public ► traffic, unique visitors, etc.;
convert ► lead generation.
the content matrix
You know, nothing informs and educates the human being like numbers . They are elements for which we still have blind trust, lowering our guard and taking them as they are: they convince us just by seeing them. They are therefore a weapon to be handled with care.
Let's see how they can help us make a difference in our market and compared to our competitors!