creation and management of Google Ads ads;

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The marketing strategy budget
The resources for the creation of the website are often taken away from the strategic activities for the promotion of the business. The budget for the creation of a professional website can be unsustainable and so we settle. And we throw away more money.

So, what to do? In the free web meetings that I make available to entrepreneurs, with needs similar to yours, we talk about these aspects. Starting off on the right foot is the first winning strategy. And this almost always involves starting with the analysis of the online presence. To discover what can be optimized, staying within the budget. Avoiding surprises.

Having updated and curated social profiles
Social networks exist and we cannot ignore them. Not even this year. So, why not optimize them? LinkedIn, for example, is an ideal means of communication for professionals. And I have had the opportunity to note that, instead, it is still undervalued.

Are you sure that your CV is of no interest to anyone? And that your company does not need an official page on this media? Half-filled profiles, and without conviction, are incomplete works that transmit negativity. This also applies to company pages. Being there does not mean just putting the logo and two pieces of data together.

The marketing strategy to follow is to carefully choose the social networks on which to be present. Then prepare an editorial plan for each one. Yes, because each social network has a particular audience with different purposes.

For further information: social media marketing for companies

Investing in staff training (and in your own)
A clarification. When I wrote in the previous paragraphs that you would do better to focus on how to communicate value and not on technology, I was referring to the fact that you should not be a slave to the latter.

For example, I chose to invest in my training to learn how to write on the web. I wanted to open a blog that would communicate the value of my business and I chose to write the articles myself. But to do this I turned to a professional who offers me consultancy for my training.

Learning to write does not mean knowing how to use the WordPress editor. This is a marginal aspect that can be compensated with a few hours of specific training. It takes years to learn to write online.

This also applies to other aspects of marketing and communication. Do you want to promote your business online? Well, then you need to budget hours for your training and that of your collaborators.

This will make you autonomous in some operational phases and you will optimize management costs. Training can also concern promotional tools such as:

creation of sponsored campaigns on Facebook;
analysis of the competition with tools such as Semrush, Seozoom;
creation of company newsletters.
Not to mention training on the use of collaborative tools middle east business phone numbers (such as Google Suite and Microsoft Office), or communication tools such as Skype or Gotomeeting that bring companies closer to customers. Cutting down on travel costs to present products or services.

My personal experience: in recent months I have carried out several web marketing consultations via video conference, speaking to entrepreneurs about their needs without leaving the office. All this is possible thanks to the tools I have just listed.

Don't improvise your communication
Of course, the temptation is great. The world of communication, especially on the web, can deceive you. And lead you to think that it doesn't take much to create a good online presence. I turn to my cousin, to my daughter who fiddles around on social media. And that's it.

No, in reality the omelette is done. Improvising cannot be your marketing strategy this year too. Aren't you tired of picking up crumbs and feeling frustrated? Well, the first step is to make a marketing plan and rely on communication professionals.

Whoever you choose to set up your marketing initiative must know that you are clear about your objective. It is difficult to help someone who doesn't want to get involved firsthand. The involvement of the owner is essential for the success of a communication project.

What marketing strategies do you use for your business?
The air of the beginning of the year makes every idea more sparkling. In this post I described what I did last year to promote my business. At the same time, you can find, always in this article, the marketing strategies that I intend to follow to communicate the value of my work.