Posting at 00:01 has helped me position this blog and stand out among the thousands of blogs that also deal with marketing topics. In this post I share the reasons and the advantages it brings me.
Carlos Bravo16
Those who follow this blog are already used to seeing new posts come out every day at 00.01. In the last few weeks I had somewhat lost the habit of announcing new posts on Twitter. I had the feeling that I was cluttering up the timeline of people who follow me on Twitter too much, since they already have trouble avoiding my tweets since I publish a post on my blog every day.
Post at 00.01 blogPhoto rights by Fotolia
Surprisingly, this was not the case, as there were people who were missing it. In fact, it even seemed that I had stopped writing because on days when I went to bed before the article was published, my Twitter jordan phone number account did not show the latest blog entry. What started as an idea that I initially gave little importance to has generated very surprising effects:
1. It has strengthened and created my personal brand : I would never have thought about it at first, but posting at “00.01” is a time that many people associate with me. It’s something that curiously makes me stand out given that most bloggers don’t have a specific time to post. Even if they do, they don’t use it as something that helps them differentiate themselves from the rest.
2. It is a time that is remembered and creates relevance : to ensure that people arrive punctually to a meeting, it is recommended to set a slightly odd time such as 12:34 p.m. Compared to 12:30 p.m., there is less delay in starting punctually. These are psychological effects that I cannot explain because I lack training in this field. Accuracy makes it seem more relevant to us and therefore we give it more importance.
3. It helps generate more visits : since I already know what time the post is going to be published, I can announce it on Twitter before publishing it. I schedule it to go out exactly at that time. For me, it is also a perfect excuse to send out a tweet announcing what I am going to cover in the next post. Sometimes the title manages to create so much interest that there are people who go to bed later to be able to read the post. In this case, I have reached readers who might not have read it since they would already be in bed at 00:01.