Differences between listing ads and display ads

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Listing ads are ads that are displayed on the search result page when a user searches for a specific keyword on a search engine. Since ads are displayed according to the user's "search intent," they have the advantage of being able to approach users with a high purchasing intent.

Display ads, on the other hand, are ads that appear as images or banners on various websites and apps. They can be targeted based on users' interests and attributes, and are suitable for increasing brand awareness switzerland mobile database and expanding awareness among potential customers.

Since the two have different purposes and characteristics, it is important to use them appropriately depending on your marketing strategy.

[A thorough explanation of the difference between listing ads and display ads]

Cost and market price of listing ads
For those who are thinking about starting listing ads, there is always some anxiety about the cost. Let's clarify how much it actually costs, with concrete figures and examples. The cost structure of listing ads depends on various factors, so it is important to understand it well.