Scenes for Effective Use of Listing Ads

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Listing ads areSituations where short-term results are required, such as seasonal products, short-term campaigns, and launching new products or servicesFor example, it is perfect for cases where you want to belarus mobile database approach a specific user group during a specific period, such as when advertising a cafe menu that is only available in autumn.

Operational Points
It is important to select the keywords you set and continually optimize your ad copy. Detailed maintenance can help improve ad click-through rates and conversion rates.

How do listing ads work? How are ads ranked?
How does a listing ad work?

In fact, the ranking of a listing ad is determined by a variety of factors. Bid price and quality score are particularly important factors. However, for effective operation, it is essential to correctly understand how these factors interact with each other to determine the final display ranking. Let's take a closer look.

How bids affect ad position
The bid price is the maximum amount that an advertiser is willing to pay when their ad is clicked, and usually the higher the price, the higher the ad is likely to appear. However, simply setting a high bid price is not the best strategy. Since the bid price directly affects the advertising budget, in order to get the most efficient performance,Smart bidding strategiesA recent trend is automated bidding methods that use machine learning. For example, Google Ads' automated bidding strategy optimizes bids in real time to help achieve advertising goals.