The best offer of your life

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The moment of the offer occurs when the seller presents a product or service proposal to their potential client.

At this point, the seller needs to be aware of the objections raised during the negotiation and adapt the offer to what the prospect needs.

This is an extremely important and expected point in the negotiation.

It's the icing on the cake, a moment full of anticipation for both parties.

So, today we are going to understand how to make an irresistible offer to your potential client, boost your sales and make each offer the best of your life!


This story happened to an ex-participant on Big Brother Brazil.

On the show, she wore red lipstick that caught the attention of viewers.

Later, people started sending messages wanting to know the brand of the lipstick and where it was possible to buy it.

Because it appeared on a television program and was used Malaysia telegram data a well-known person, those interested in the lipstick created a very high perception of the product's value.

Some time later, the ex-BBB posted on her Instagram the store where she had bought the lipstick.

When clicking on the store link, people came across the product at a very affordable price and below expectations.

What happened?

The value generated by the product was greater than the price itself, resulting in a very positive break in expectations and the sale of the lipstick was a success!

In a negotiation, the perception of value is one of the main factors that lead a potential client to close a deal.

“There is an inequality in sales. If the perceived value of the product is greater than the price, you make the sale. If the value generated is equal to the price, a negotiation will probably occur because most people want to obtain advantages. In the third case, the perceived value is lower than the price and, therefore, there will be no closing.” – Vítor Baesso


In other words, what you need in an offering process is to increase the perception of value.

To do this, you need to use some strategies.


Strategies for the moment of offering


1- Give it time
Never close a deal too quickly.

We often feel anxious about closing a deal, or even the fear of losing that sale causes the agreement to be made in a way that is not as well structured as it could be.

This can also influence the price of a product, as, in the rush to close a deal, the seller may accept discounts proposed by the customer that will result in low profits or even losses for the company.

So give it time.

Work well with your potential client, be confident and patient, but know the right time to not lose your sale!



2- Relax
Creating a relaxed environment can also help in a negotiation and promote rapport between the seller and prospect.

Relaxation within appropriate limits can optimize communication and reduce conflict.

Use jokes wisely to avoid the negotiation taking on an overly serious and distant tone.

Learn more about this and other public speaking techniques HERE .

3- Create commitments and outputs
Break the negotiation process down into phases. Negotiate as if each phase were unique!

If you can achieve your goal in each of them, you will reach the conclusion successfully. And one of the ways to advance in each stage and conquer the next is by generating commitments and exits.

Therefore, at the end of each agreement, align and clarify what was decided, establish what the next steps will be and even the next meeting with the potential client.

Tools like Google Calendar allow you to schedule your meeting on your prospect’s calendar.

Conclusion
It is the offer stage and the commitments for the next follow-up and closing steps that will ensure that the negotiation is successful.

A very common mistake among salespeople is to present a proposal and then only contact the prospect to make charges or simply “abandon” the potential customer.