Facebook even lets you create audiences from Facebook users

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As you might expect, this method is a bit more complicated because it requires you to set up custom conversion events for offline conversions and upload data for them manually:

However, if you have a lot of brick-and-mortar morocco phone number data branches, this can be a very powerful and effective marketing tool.

5. Engagement
Engagement is about Facebook's social ecosystem. It allows you to target Facebook and Instagram users in the way they've previously interacted with your business.
You can create custom audiences based on any of six areas of engagement:


Let's look at each of these six areas in more detail.

Video
Video allows you to target users who have watched a specific video on Facebook or Instagram. A view is considered to be at least 3 seconds long.

If you plan to use this method to find potential customers, I recommend that you use at least 10 seconds as a threshold, because with autoplay enabled, it is not difficult for users to "accidentally" watch three seconds of a video without paying attention to it.

But you can use this to your advantage. Facebook doesn't currently allow you to target ads based on group membership . However, if you post a video on your business page and then share it in a private or public group, you'll know that your audience includes members of the group. If you want to target members of a specific group exclusively, you can hide the video on your main page so that only members of the selected group can see it.

Facebook owns a circle of users - video

Filling out the form
This audience targets people who have previously responded to one of your Facebook or Instagram ads. You can also filter your audience based on how users responded to that ad. This gives you a lot of flexibility in targeting.

If you are using a lead gen advertising campaign where the conversion is getting a customer contact, you can try to re-reach these users later with a PPC or email campaign and sell them your goods.