70% of Brazilians were digitally affected during the pandemic

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A study carried out by the Brazilian Society of Retail and Consumption (SBVC) showed that the pandemic caused a digital transformation in the country.

Consumer behavior needed to change, as without the option of physical stores, the preference was to shop online and use digital payments.

On the other hand, to keep up with these changes, stores started to invest even more in e-commerce and online service.

The study shows that 61% of online consumers increased their purchasing volume even more due to social isolation, with 46% of cases exceeding 50%. The highlight is the food and beverage delivery sector, which grew to 79% of respondents.

The study also points out that online retail purchases are indonesia telegram data common, due to increased customer confidence and a reduction in some fears and insecurities that existed before the coronavirus pandemic .

Behavior is here to stay
After the quarantine, 70% of respondents say they intend to buy even more on websites and apps. This is due to a 78% satisfaction with the experiences during this period.

This shows that companies that are maintaining a good relationship with their customers will have advantages in the post-crisis period, and this is a great ally to increase their profits and reach even more people.

The pandemic has opened up a range of opportunities, for example:

Imagine a small company that only serves a few people within a radius of its location.

Now imagine this same company, carrying out its sales on a digital platform, expanding this radius of customers not only to the neighborhood itself, but also to the city, the state, the country.

In other words, I don’t even need to say how promising and advantageous this path can be, right?

We know that in the past, online shopping made many people turn up their noses, but the advancement of technology combined with this unexpected pandemic has forced many people to delve even deeper into the world of the internet, whether they want to or not.

Want to go digital?
If you have a business but are not yet online, now is the time!

It is no exaggeration to say that we have advanced years in just a few months and this new transformation can be a door full of new things and advantages, you just have to open it.

At this point you ask: How do I put my company on the internet?

Hearing that “your company needs to be on the internet” is nothing new, but literally speaking, this is very vague. What does “putting the company on the internet” actually mean?

Create a website? Have a large following? A business email?

The answer to all of this can be very variable, but what you really need to know is how it will all work for your specific case, as just having it does not guarantee success.

There's no point in having a website that no one visits, an email that only receives spam, and so on. The good news is that you don't have to figure out all of this on your own, you just need to have the right professionals by your side to help you.

Create a functional website
Focus mainly on the optimization and behavior of your audience. Know what they expect and want, create a visual identity.

Consumers like well-made brands, they like to feel that everything is perfectly planned, and most importantly: focus on a website format that is in line with your objective.

A website is not like a street pamphlet; it needs content, a product, and easy navigation. People want simple, intuitive websites, without too many frills. They want to get straight to the point.

Invest in ads
“Ah! But if someone searches for my brand on the internet, they will find it .” Not always.

The website needs to be optimized to appear in search engines and this doesn't happen out of nowhere.

For it to appear to the right people, it needs good targeting and a good analysis of its audience, in addition to daily monitoring of its results, in order to identify flaws and solve them quickly.

Social media
Last but not least, we have social media .

Social media can help your business grow quickly in the digital world, but for this to happen efficiently, good management is necessary.

So if you want to stand out, be dedicated and committed to defining the best strategy. Know how to recognize and identify what was good and eliminate what didn't work.

Conclusion
As simple as it may seem, believe me, it is not.

Choosing a specialized team can be the key to your business' success, and that's why we're here.

Our team has years of experience in the digital world and is ready to work together to define and work on what is best for your business.

Contact us and find out everything we can do for you and your company.