Who advertises on TikTok?

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TikTok currently has over 500 million users worldwide , presenting an opportunity for advertisers to reach an untapped young audience. TikTok launched its advertising platform in 2019, which was immediately taken advantage of by large companies targeting younger audiences, such as Nike and Grubhub, to promote their products there.

Who makes up the audience on TikTok?
As mentioned above, TikTok’s audience is on average jamaica phone number data younger than other social networks . 66% of all TikTok users are under the age of 30, and 41% are even between the ages of 16 and 24. This can be a disadvantage if you want to promote a product that is not specifically aimed at young people.

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The higher cost of advertising can also be a disadvantage
Since the platform is new, ads aren't the cheapest and require a minimum investment of around 10,000 CZK per campaign. If you have a more limited advertising budget , advertising on TikTok won't be the right fit for you.

What types of ads can you use on TikTok?
Tiktok offers three different types of ads – Brand Takeover, In-Feed Ads, and Hashtag Challenges.

Brand Takeovers are ads that open immediately after an app is launched. Their advantage is that visitors are most focused and receptive to advertising messages at the moment they launch the app.
In-Feed ads are regular ads that appear at the beginning, end, or middle of a video as you scroll through it. In-Feed ads have high viewership and work similarly to similar ad formats on other social networks, such as YouTube.