A major Japanese e-commerce company deployed retargeting ads on the right-hand column of Facebook. This delivery method is good at approaching potential customers who are considering making a purchase.
The campaign delivered product ads tailored to users who had previously visited the site based on their browsing history, which not only generated interest in existing products but also encouraged them to panama mobile database purchase new products.
As a result, ROAS (return on advertising spend) increased by 180%, and the number of product purchases was doubled compared to without careful targeting.
Distribution area Key points from success stories Results
Instagram Stories New product promotion using vertical video and swipe up function. 35% increase in CTR, increased number of purchases
Facebook News Feed Local event announcements. Creative with a local feel. Attendance increased by more than 20%
Audience Network Promote app installs. Utilize wide reach and banner ads. New install rate increased by 40%, CPA reduced by 15%
reel Expanding brand awareness. Short videos for young people. 50% increase in engagement
Facebook right column Retargeting. Utilizing browsing history to stimulate purchasing intent. Increased ROAS by 180%, doubled the number of purchases
Retargeting on the right side of Facebook
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