Sales channels from dealers and car manufacturers

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When to use display advertising? To clearly form an idea of ​​the advantages of media advertising and the need for contextual advertising. To achieve the desired effect, you need to use as many channels as possible to communicate with the client, because having three or even four makes the strategy only multichannel, and not omnichannel, which is necessary when using media advertising in Google . Omnichannel means that they can interact with each other and bring the buyer to the purchase along the entire sales funnel without interruption.

That is, the user sees your ad everywhere, receives panama cell phone number list a push notification, email newsletter, Yandex Direct search retargeting reminds him of the products left in the basket, and so on. In the end, passing by your store or driving by in a car, he will receive notifications on his phone (which tracks his geolocation) that there are bonuses and they need to be spent today, since they will burn out tomorrow. As a result, the user will go in and buy the product.

But it is unlikely that the whole scheme would have burned out without preliminary warming up of the client. Here's an example of what all connections in media advertising should ideally look like. All connections in media advertising All brand promotion channels should not only function and interact with each other, but also support and help promote each one. We attract attention with media advertising , warm up with contextual advertising, then connect turnkey SEO promotion , because the buyer will obviously look for cheaper options, then native advertising is connected, and then SMM promotion of Facebook and dynamic retargeting of Yandex.