Operation with consideration for the PDCA cycle

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When optimizing your LINE ads, it is important to continually implement a cycle of data-based improvement.

By analyzing the results of ad delivery and implementing the chile mobile database PDCA cycle to determine the next action, more effective ad management can be achieved..



Phase Action items point
Plan goal setting Set specific numerical targets
Do Ad Delivery Testing with multiple creative variations
Check Results Analysis Data visualization and factor analysis
Action Improvement implementation Reflect the analysis results in the next measures
Optimizing budget allocation
Optimizing budget allocation is essential to maximizing the return on advertising spend.

By focusing your budget on high-performing ad sets, you can operate more efficiently..

Budget allocation by time period
Adjust the budget by time of day according to user behavior patterns. For example, for an e-commerce site, purchases tend to be more frequent at night, so allocate a larger budget to that time period.