Different types of ads on YouTube in 2024

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YouTube is a beautiful platform but to be able to exploit its potential for your business you must first have a clearer idea of ​​what it offers you.

You should know that the jordan cell phone number list management of ads on YouTube is entrusted to Google Ads, perhaps you already know this platform because you happened to ask for a Google Adwords consultancy to promote your brand. In recent years, Google has implemented a series of changes that have made advertising on YouTube an investment not to be underestimated. Indeed, it is even extremely useful to give a boost to companies that choose to renew their way of communicating and entering into relationships with customers.

In any case, the procedure is not exactly the same as for Google campaigns , and the importance of the format becomes crucial to the success and effectiveness of your campaign.

What does this mean?

This means that to do YouTube Advertising you have to choose between various types of ads, each of which is more suitable to achieve different objectives.

But let’s take a look at all the options available to you and delve into each type of ad in the paragraphs below.

Video Discovery Ads : These ads appear on YouTube's main pages, including the homepage, search results, and video watch pages as related videos. They're great for increasing visibility and engagement.

TrueView InStream Skippable Ads : These are among the most common ads on YouTube. Advertisers only pay when users watch the ad for at least 30 seconds or until the end. These are ads that users can skip after the first 5 seconds.