A separate form of work for a PR manager, as it usually implies extensive work experience and connections in the media. People often go freelance after working for a long time in a staff or agency, disappointed in corporate conditions or wanting to create their own business in this area. Freelancers who have a narrow specialization feel very good: in medicine, law, politics, etc.
Main tasks of a PR manager
Development of a PR strategy. Definition of goals and objectives of PR activities, selection of the target audience, development of communication channels, determination of the budget.
Interaction with the media. Preparation and distribution of press benin cell phone number list releases, organization of press conferences, interviews, participation in media events.
Content creation. Sometimes the duties include either independent (mainly in small companies where the budget is limited) writing articles, blogs, posts on social networks, creating video materials, or monitoring the execution of these tasks.
Working with social networks. Developing a content plan, managing company accounts, communicating with the audience, analyzing the effectiveness of SMM campaigns.
Reputation management. Monitoring company mentions in the media and social networks, responding to negative reviews, managing crisis situations.
Event organization. Press breakfasts, presentations, exhibitions, industry conferences.
Analysis of PR activity effectiveness. Evaluation of achievement of set goals, measurement of ROI (return on investment) in PR.
In addition to these main tasks, a PR manager may also perform other functions, such as:
Preparation of annual reports and presentations.
Development of internal communications.
Participation in the development of marketing strategies.
Representing the company's interests at industry events.
The tasks of a PR manager may vary depending on the specifics of the company, its industry, and the goals and objectives of PR activities.