Contextual Advertising Audit: Step-by-Step Guide - Image 3
Pay attention to duplicate keywords in different groups - duplication can lead to competition between your ads. Use tools to find and remove duplicates.
Keyword Analysis
Keyword Relevance
Keyword relevance determines the accuracy of hitting the target afghanistan cell phone number list audience. Evaluate the relevance of words to the content of landing pages and user intent. Remove irrelevant words that reduce the quality of traffic.
Example: relevant keywords are “buy Nike sneakers”, irrelevant ones are “how to fix shoes”.
Match Types
Match types affect audience reach. Broad match attracts more traffic, but less targeted traffic. Exact match provides high relevance, but limits reach. Phrase match is the golden mean. Use different match types to maintain a balance between reach and relevance.
Keyword Match Types:
wide: [sneakers];
phrasal: [Nike sneakers];
exact: [buy Nike Air Max sneakers].
Negative keywords
Contextual Advertising Audit: Step-by-Step Guide - Image 4
Negative keywordscut off non-targeted traffic. Regularly analyze search queries and add inappropriate ones to negative keywords. This will increase CTR and reduce costs on non-targeted clicks.
Examples of negative keywords for a new shoe store: “used”, “second hand”, “repair”.
Finding new keywords
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