Think of the 404 page as a full-fledged part of your site. Design it to match the main template. Even most free templates on the WordPress platform have a page not found option. If it is not there, you can usually add it. If you have any difficulties, contact the programmers or template developers. Most likely, they will help you. A page designed in the same style as the site will look more harmonious and pleasant for the visitor.
Tip 3: Add useful and interesting content to your page
Most users who visit your site are a cold audience. Most likely, these malaysia cell phone number list people are not familiar with your product or site at all. Make an offer on the 404 page that is aimed at users. So that the person thinks that he did not find what he was looking for, but he is offered something better.
What can be added to the 404 page
Lead magnet
Let's say a person visited a page to improve their business, for example, by taking part in a paid event. But instead of the necessary information, they see a 404 error. The client will not leave if the erroneous page, firstly, is designed in the same style, and secondly, offers them interesting training.
By the way, the word "free" usually devalues the product. Therefore, we do not recommend you to use it when trying to attract a user on the 404 page. If we are talking about a meeting, it is better to place the inscription: "Closed online meeting".
Sure, more people will click on the offer with the word "free". But fewer people will sign up for the event on the landing page than if it says "Closed online meeting". This is because many people will think that if it's free, it won't do much good.
Link to the main page or product catalog
This is a simple but working option that is suitable for any site.