Why are Google My Business reviews decreasing?

[nusaibatara]

A drop in the number of reviews on your Google My Business (GMB) listing is a problem that can have several origins. First of all, you need to be careful to distinguish between legitimate removals and technical anomalies. Over time, it is normal for Google to remove some reviews, especially if they are considered fake, spam, or in violation of its policies. But what happens when the number suddenly drops for no apparent reason?

There has been a pretty big kenya cell phone number list bug going around lately. Starting in early February 2025, many users and businesses have reported that some reviews have disappeared overnight, for no apparent reason. Google has confirmed that this is a technical issue and that the team is working on fixing it.

Picture this: You check your business reviews and suddenly the ones that used to get you customers are gone. Not only is this frustrating, but it could also hurt your revenue because reviews directly influence the trust of new customers.

Common causes of declining reviews
In addition to the current bug, it is important to consider other possible reasons why the number of reviews on your GMB listing may be decreasing. Here are some of the most common causes:

Removing fake or inconsistent reviews
Google is very careful about the quality of reviews. If some reviews have been flagged by other users or detected by the system as unreliable, they may be removed. This often happens when reviews are too generic, suspicious, or written by inactive accounts.