Nurture a long-term relationship with influencers

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Use this general template to create more specific messages for agencies or different outreach situations. To find more template examples, check our master list of influencer outreach email templates.

If you’re sending emails, don’t forget to create a subject line. Make this as short and clear as possible, like “Collaboration Opportunity with [Your Brand]”. You can extend this with more personalization, but it’s important that the influencer can see clearly what your email is about when scanning their busy inbox.

Following up on your influencer outreach messages
If you haven’t received a response to your initial outreach, don’t give up! Follow up within a couple of weeks.

Influencers are often busy, so a friendly follow-up can keep the conversation uruguay mobile database going. Keep this follow-up message short, to the point and polite. Here’s an example:

Hey [influencer name],

I’m just quickly following up on my last message about our upcoming [campaign name]. Would you be interested in partnering or discussing this further?


5.
Building a long-term relationship with influencers is a win-win. For starters, you won’t have to invest in as much outreach for your next campaign.

Working with an influencer long-term is also perfect for boosting your brand’s credibility. Your audience will see regular campaigns with the same influencer, which proves you’re a company that people enjoy working with. You might also be able to agree on a package deal over a longer period, which usually works out better for your budget and for the influencer you’re working with.