Surreal Cereal: The unusual LinkedIn darling

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Surreal Cereal, the high protein, low sugar cereal, uses LinkedIn to draw attention to its latest product launches, brand partnerships, out-of-home advertising campaigns and to comment on the oddities of office culture.

Cat Anderson, Sprout’s Director of International Marketing, lays out what makes their content so eye-catching. “Surreal Cereal uses LinkedIn in the most unusual, standout way I’ve ever seen. They write these meandering 35-slide carousels that dare the viewer to stop reading. They weave in the product somehow, on one of the very last slides.”

A LinkedIn post from Surreal featuring a 33-page carousel and a quippy caption about bears

The surprising nature of both Surreal Cereal’s content and their platform of uganda mobile database choice is more calculated than it seems. According to The 2024 Content Strategy Report, almost half of Gen X and Millennials use LinkedIn—yet, there’s only one incredibly memorable cereal brand on the platform.

Rachael Goulet, Sprout’s Director of Social Media, speaks to the importance of diversifying your network strategy to beat oversaturation. “If you and your competitors are all vying for consumer attention in the same place, you make it harder to secure a following, engagements and conversions. Plus, you’re leaving opportunities on the table to connect with your audience. Instead of only joining the masses, learn more about how your audience uses other networks, and create space in your strategy and on your team for experimentation.”

The play: If you’re getting lost in the algorithm, try cultivating community on new networks. The key to replicating a strategy like Surreal Cereal’s is maintaining your brand voice and aligning with your audience’s interests. That doesn’t mean strictly following platform norms. In fact, it can mean just the opposite.

Beyond Meat: Spiraling on Threads
Beyond Meat is known for being disruptive. As the first public plant-based meat company, they’re no stranger to drawing attention. While we’ve seen many brands build best-in-class Threads strategies the past few years, Beyond Meat offers an inventive take on the “unhinged” persona.