Generative artificial intelligence affect website rankings and traffic?

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Google's generative artificial intelligence (AI), known as AI Overviews , is starting to play an increasingly important role in the world of search engines and website rankings. Understanding how this technology impacts website traffic and the challenges and opportunities for maintaining online visibility is crucial for all digital marketers and content creators.

Previously, AI Overviews appeared in 84% of all queries, but mexico phone number data now they appear in only 15% of queries. This drop suggests that Google may have adjusted the way it presents AI Overviews, perhaps due to user feedback or to optimize the technology itself. Nevertheless, AI Overviews remain a significant feature that can influence whether users reach specific websites or get answers directly on the search engine page.

New features enhance Anthropic Claude's collaborative workflow
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