Repurpose existing content for YouTube Shorts

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Thanks to its newly extended duration limits, it’s easier to repurpose existing content from other marketing channels for YouTube Shorts. Still, we don’t suggest simply copying and pasting assets from one channel to another. You should still tailor it slightly for YouTube Shorts.

Here are a few ways you can repurpose content for YouTube shorts to get you started, plus platform and video specifications to consider.

Repurpose Instagram Reels and TikTok Videos on YouTube Shorts
Reposting your short-form vertical video content to YouTube Shorts is a simple way to reach YouTube’s massive audience without reinventing the wheel.

Just remove any platform watermarks and consider replacing background sweden mobile database music with trending YouTube Shorts audio. Also, include relevant keywords and hashtags in the description to boost discoverability.

We love how makeup brand Cheekbone Beauty repurposes this TikTok video for YouTube Shorts by swapping out the background music for a text-to-voice voiceover and uses video clips instead of a photo slideshow format.