Political Marketing and Electoral Marketing have many differences, but there are also similarities. Find out what they are on our blog.
At first glance, it may seem that we are talking about the same thing when we mention political and electoral marketing, right? But in fact, there is a very clear difference between one concept and the other. This difference is not only in the definition, but also in practice. Each of them has specific strategies and objectives.
Despite their differences, there are some points of overlap between political and electoral marketing. Therefore, understanding the differences between the two is of fundamental importance to make your tactics more assertive.
Not understanding the distinction between the two areas can germany mobile database result in a candidate losing many votes during the electoral process, for example. Not to mention that not knowing the two nomenclatures and their practices well can make marketing actions more costly than they could be.
Follow this post and find out what postures are required for political and electoral marketing and don't make mistakes when building your relationship strategy with your voters and the general population. Let's go!
Let's start with the similarities
There are some points (and tasks) that are common when putting together a political or electoral marketing strategy. The congruences lie in some processes that are necessary to make marketing happen. Let's look at some of them.
Planning
Even if you have to choose between political and electoral marketing strategies, there is a common process for both: planning! This step is essential, as it will allow you to define a series of indicators that will help you achieve your goal.