There is no point in having several people access your content if they do not have a profile that is likely to be interested in your candidacy . It is essential that you pay close attention to the audience you want to attract.
The right people are those who actually generate results for your campaign, so it is more than recommended that you work beyond the notion of the target audience. Working on the concept of persona is the most recommended in this case.
Unlike traditional advertising, which is mass-market, Inbound Marketing is much more targeted. Therefore, it is a good idea to build a profile of an “ideal voter” (or profiles), with a name, specific age, activities they perform, etc. Delve into subjective and psychological criteria; this will help you create content that is increasingly focused on meeting the interests of your audience.
To be able to attract qualified people, you must bahrain mobile database invest in some points:
Blog: Inbound marketing almost always starts with this. Create educational content that attracts your potential customers;
Social media: anchors your blog posts and gives you the opportunity to interact with your audience.
SEO: use interesting keywords that are part of the search intent of users on sites like Google, Yahoo! and Bing. This way, they will be able to find your content organically.
Conversion
In the second action, users are already on your website. Now it's time to collect their contact details. But to do this, you need to provide something in return. You need to show your audience that it's worth providing their data.
Here, it is very important to produce rich materials such as e-books, podcasts and documents or other content that adds value to your voters. You need to show yourself to be relevant so that they convert. And you can do this through some tools:
Call to Action (CTA): links that will lead users to take action, such as downloading a resource. They need to exist and be attractive, this is the only way to generate customers;
Landing pages: when clicking on a call to action, the user is directed to the landing page, where the conversion will take place;
Forms: part of the landing page, a space created for users to provide information for conversion.